Social media platforms are a primary venue for brands to engage with their audience. Creating eye-catching visuals is crucial for capturing attention and driving engagement on these platforms. Whether you’re a seasoned designer or a novice, these tips will help you craft compelling visuals that stand out in the crowded social media landscape. 1. Understand Platform Specifications Each social media platform has its own specifications for image dimensions and formats. Knowing these requirements is the first step in creating effective visuals. Here are the optimal sizes for some popular platforms: Facebook: 1200 x 630 pixels for shared images Instagram: 1080 x 1080 pixels for square posts, 1080 x 1350 pixels…